BMW Sets New Sales Record in 2024: Over 371,000 Vehicles Sold in the U.S.

Driving into 2025 with Momentum

Bill Jacobs BMW is proud to share exciting news from BMW of North America – 2024 was a record-breaking year! BMW hit new heights with 371,346 vehicles sold across the U.S., reflecting a 2.5% increase over the previous year. This marks BMW’s second consecutive year of growth, driven by innovation, dedication, and an exceptional lineup that continues to captivate drivers nationwide.

A standout highlight of 2024 was the surge in electric vehicle (EV) sales, with over 50,000 units sold for the first time. Leading the charge was the BMW i4, reinforcing BMW’s position at the forefront of the luxury EV market.

A Strong Finish to the Year

The fourth quarter of 2024 delivered remarkable results, with 117,506 vehicles sold, representing an 8.9% increase compared to Q4 2023. Passenger car sales led the charge with a 12.9% rise, while light trucks followed with a solid 6% growth.

Sebastian Mackensen, President and CEO of BMW of North America, expressed his enthusiasm:

“U.S. customers love our Ultimate Driving Machines, whether they’re powered by traditional engines or electric motors. This fantastic result is proof of the strength of our brand and our commitment to delivering excellence.”

Electrifying Success

BMW’s EV lineup made significant strides in 2024, with 50,981 fully electric vehicles sold – a 12.3% increase from the prior year. When combined with plug-in hybrids, BMW’s electrified models totaled 70,379 units, making up 19% of all sales.

Here’s a closer look at the stars of the electric lineup:

• BMW i4 – With 23,403 units sold, the i4 continued its reign as BMW’s best-selling EV, reflecting a 3.6% year-over-year growth.
• BMW i5 – In its first full year, the i5 experienced incredible growth, with 8,763 units sold – a staggering 310.8% increase.
• BMW iX – Despite increased competition, the iX secured 15,383 sales, highlighting continued interest in luxury electric SUVs.
• BMW i7 – BMW’s flagship electric sedan maintained steady demand with 3,431 units sold, reflecting 0.9% growth overall.

Looking Ahead

As we celebrate this achievement, Bill Jacobs BMW remains committed to providing our customers with the latest and most innovative vehicles in BMW’s lineup. Whether you’re interested in the thrilling performance of the BMW M series or ready to embrace the future with BMW’s electrified models, we’re here to help you find the perfect match.

Stop by Bill Jacobs BMW and experience firsthand why BMW continues to set records and redefine luxury driving.