BMW Sets Its Sights On The Future With Self-Driving Cars

July 20th, 2016 by


The ongoing mission of the BMW brand is to build the ultimate driving machine. The auto industry is constantly in flux, and so the definition of what constitutes the ultimate driving machine is ever-changing. This moving target keeps the automaker constantly focused on the future, and innovative ways to get to that future faster. The company’s latest goal? To build a fully autonomous vehicle. By 2021.

While 2021 may sound like the distant future, it’s less than five years out. To help realize this ambitious goal, the BMW brand has called in Mobileye as a key partner in their efforts. While the BMW brand will give their self-driving cars the heart and the muscle to go the distance, Mobileye is there to help with the brains and eyes. Mapping is one of the most important aspects of designing a reliable self-driving car. A self-driving car with detailed maps can devote a great deal more computational power to addressing people and objects around them in real-time.

While other car companies have relied on LIDAR-equipped (Light Detection and Ranging) cars to create ever more detailed maps that note everything from curb position to traffic light height, Mobileye takes a different route. The company’s sophisticated array of cameras and systems use machine learning—artificial intelligence—to process information about the surrounding environment and make highly complex driving decisions nearly instantaneously, much like human drivers. The system is always learning and improving. As an added bonus, the cameras Mobileye uses are far cheaper than LIDAR.

Who knows what the future holds? Maybe one day, you’ll come into Bill Jacobs BMW to buy a BMW 328i xDrive, and it will drive you home. In the meantime, we’ll still take you out for a test drive when you come into our dealership in Naperville, IL. And fear not, we’ve got plenty of vehicles that fit the “ultimate driving machine” description. In addition to the 2016 BMW 328i xDrive, we’ve also got the 2016 BMW 535i xDrive eagerly awaiting your arrival. We look forward to your visit!

Posted in BMW News